Aman Hotels & Resorts
Renowned for its commitment to space and the utmost in understated luxury, Aman is considered one of the world’s most intuitive resort and lifestyle brands. SYNTETIQA is engaged in a continuous collaboration to translate this elevated identity into a suite of visual assets, including seasonal property films, and lifestyle brand content for use across digital platforms.
Understated luxury and timeless elegance. The Aman spirit is rooted in the architecture of stillness, where spaces are designed to breathe and every corner offers a connection to the landscape. It is a legacy of hospitality that feels intimate and personal, preserving the soul of a destination while providing a sanctuary for the spirit.
A return to the source. The experience is centered on the transformative power of silence and the rituals of restoration. In the tropical landscape of Phuket, we capture the festive spirit through a lens of tranquility, recording a journey into the self, where ancient wisdom meets modern refinement and every ritual is an act of restoration.
The narrative is found in the clean lines and the open air, where the physical structure serves only to frame the natural world. From the historic echoes of Amangalla and Amantaka to the coastal rhythms of Amanwella and the sanctuaries within Amansara, we document a legacy of understated luxury, where the most profound experiences are found in the absence of noise.
A journey through time, where the grandeur of history meets the serenity of the present. The atmosphere is one of layered stories and enduring grace, set within walls that have watched centuries pass. It is a celebration of architectural legacy and the quiet elegance of a bygone era, reimagined for the contemporary traveler.
In documenting the world of Aman, we do not simply capture architecture; we translate the emotional stillness of the experience. Our approach is to mirror the brand’s inherent understated luxury through a visual narrative that honors the soul of the sanctuary. At SYNTETIQA, we focus on the essence of the icon, proving that true taste is a timeless pursuit.
Discover more at aman.com